:: Kindness Creative ::

We are a Brighton based creative agency specialising in concept and design for retail and the entertainment industry.

Our main strength is an in-depth knowledge of entertainment and lifestyle brands, mass/niche markets and popular culture.

Through our experience working with many well-known brands, we have developed an understanding of the needs and aspirations of the audience we are designing for and the best way to present information, ideas and products to them.

The company was founded in 2002 and is owned by Lace Group, the country's largest independent DVD production, sales and distribution company. This gives us a security and funding not available to most design agencies.

We work on a diverse range of projects across all media from print and web to motion graphics. The kindness studio consists of a creative director, seven designers and programmers with a support network of project management, marketing and production staff.

Adam Lacey - Managing Director

Foz - Creative Director
Foz has a long history of developing identities for many entertainment, retail and fashion brands. Working as a senior creative in the entertainment and licensing industries for the past 15 years he has experience in most media and design disciplines. His work with entertainment, sport and fashion brands developed as an art director in the late 1980's for Big Hit; who produced Kangol and Admiral clothing ranges. As a freelance designer foz designed the Pop Idol logo, a version of the Rolling Stones tongue for the Bridges to Babylon album and tour, alongside many other high profile projects. As creative director of web design company Keymedia , Foz designed and directed many interactive and website projects Including: BFI, London international film festival, London College of Fashion, corporate sites for Pearson and TLC. Foz continues his interest in design for entertainment with Kindness.

Dave Marcar - Senior Designer