We are a Brighton based creative agency specialising in concept and design for retail and the entertainment industry.

Our main strength is an in-depth knowledge of entertainment and lifestyle brands, mass/niche markets and popular culture.

Through our experience working with many well-known brands, we have developed an understanding of the needs and aspirations of the audience we are designing for and the best way to present information, ideas and products to them.

The company was founded in 2002 and is owned by Lace Group, the country's largest independent DVD production, sales and distribution company. This gives us a security and funding not available to most design agencies.

We work on a diverse range of projects across all media from print and web to motion graphics. The kindness studio consists of a creative director, seven designers and programmers with a support network of project management, marketing and production staff.