:: Kindness Creative ::

We are a Brighton based creative agency specialising in concept and design for retail and the entertainment industry.

Our main strength is an in-depth knowledge of entertainment and lifestyle brands, mass/niche markets and popular culture.

Through our experience working with many well-known brands, we have developed an understanding of the needs and aspirations of the audience we are designing for and the best way to present information, ideas and products to them.

The company was founded in 2002 and is owned by Lace Group, the country's largest independent DVD production, sales and distribution company. This gives us a security and funding not available to most design agencies.

We work on a diverse range of projects across all media from print and web to motion graphics. The kindness studio consists of a creative director, seven designers and programmers with a support network of project management, marketing and production staff.

Adam Lacey - Managing Director

Foz - Creative Director

Dave Marcar - Senior Designer
Dave has worked for many global entertainment and retail brands, including: Swatch, MTV, Sony, Red Bull, Toyota and Diesel. He has helped Kindness become the key design agency for O'Neill outdoor events. This involves designing unique brands for each event, developing all the event graphics and branding including: posters, banners, stickers, clothing, merchandise and everything needed to brand a large-scale outdoor event. We also design all the event websites and produce DVDs of the event action including film and motion graphics to advertise the events in cinemas.